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VOL. 7, ISSUE 2 (2021)
In Ngadirejo Village, the influence of marketing mix on consumer purchase interest in herbal pellet bioma products
Authors
Eka Oktavia Rahmawati, Didik Widiyantono, Anisah Rahmawati, Zaenul Abidin, Yunita Puji Lestari
Abstract
The goal of the research was to see how the marketing mix affected consumer interest in Bioma Herbal Pellet products in Ngadirejo Village. There were as many as 30 people who took samples. A survey approach was used, which is a type of research used in verification and descriptive research. Interviews and the distribution of the g-form to the respondents were used to gather data. Validity, reliability, and traditional assumption tests were used to evaluate the questionnaire. The findings revealed that product, price, location, and marketing all had an impact on consumer buying interest at the same time. Price and goods have an influence on consumer buying interest to some extent, however promotion and location have little impact. The product variable has the greatest impact on consumer interest in purchasing.
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Pages:18-21
How to cite this article:
Eka Oktavia Rahmawati, Didik Widiyantono, Anisah Rahmawati, Zaenul Abidin, Yunita Puji Lestari "In Ngadirejo Village, the influence of marketing mix on consumer purchase interest in herbal pellet bioma products ". National Journal of Advanced Research, Vol 7, Issue 2, 2021, Pages 18-21
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