COVID-19: An unexpected catalyst for innovation in the Zimbabwean cultural heritage matrix
The COVID-19 pandemic has drastically affected the cultural heritage industry in the World and Zimbabwe is no exception. Traditional heritage destinations in Zimbabwe mainly rely on the physical appearance of visitors who ordinarily buy a ticket, walk around the heritage site, consume refreshments and browse through the destination’s curio shops. However, all these activities now present risks of infection and amidst a stay-at-home call, has become impossible as most countries worldwide have imposed strict travel bans and lockdowns. This paper explores the impact that COVID-19 has had on heritage tourism in Zimbabwe and argues that despite these challenges, the Zimbabwe heritage sector is facing an opportunity to reinvent and diversify itself by launching innovative ways of presenting heritage in a more contactless form through the use of new technology and media.