National Journal of Multidisciplinary Research and Development

National Journal of Multidisciplinary Research and Development


National Journal of Multidisciplinary Research and Development
National Journal of Multidisciplinary Research and Development
Vol. 3, Issue 3 (2018)

A study on customer awareness and perception towards eco-friendly products


Dr. MS Ranjith Kumar, Priyanandhini N

Due to increase in global warming and climate change the public concern for environmental issues are regularly increased over the past decades. The customers are started demanding eco-friendly products and they pay more attention to the environment, wealth and health. Eco-friendly products are those products that will not poison the earth or deplore natural resources, product which can be recycled or conserved, products with natural ingredients, products containing organic elements and products stuffing under agreed chemical.
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How to cite this article:
Dr. MS Ranjith Kumar, Priyanandhini N. A study on customer awareness and perception towards eco-friendly products. National Journal of Multidisciplinary Research and Development, Volume 3, Issue 3, 2018, Pages 82-83
National Journal of Multidisciplinary Research and Development National Journal of Multidisciplinary Research and Development