Governments, educational institutions, non-governmental organizations are responsible for the prevention of all forms of discrimination against women. Besides all of them, the responsibility of the mass media is also big in this issue. Today, the media constitute a big part of our lives. Almost everyone benefits from the mass media. Actually, it’s a really big power to announce our thoughts and our goals about empowering women’s economy. Why do not we bring up the ideas about media efforts for women’s economic empowerment? What is the role of the mass media in the creation of women's social roles to reinforce them? How can we benefit from mass media for gender equality and women's economic empowerment? How can be improved women's visibility and effect in the decision making process in the media sector? In this paper the powerful and positive role that the media can play in the empowerment of women and gender equality has been analyzed and identified.