A study on effect of advertisement on confectionary product with special reference to Vellore city
Dr. K Udayakumar, S Ramesh
Advertising is a general term for and all forms of publicity, from the cry of the street boy selling newspapers to the most celebrate attention attracts device. Indian advertising industry with an estimated value of 13, 200-crore has set eyeballs gazing with some astonishing pieces of work that it has given in the recent past.
Indian economy is on a boom and the market is on a continuous trail of expansion. With the market gaining grounds Indian advertising has every reason to celebrate. Businesses are looking up to advertising as a tool to cash in on lucrative business opportunities. Growth in business has lead to a consecutive boom in the advertising industry as well. The advertising has a stronger effect on younger children than the older children. Nowadays it seems that children’s impact on family decision in shopping has been steadily increased.
Dr. K Udayakumar, S Ramesh. A study on effect of advertisement on confectionary product with special reference to Vellore city. National Journal of Multidisciplinary Research and Development, Volume 2, Issue 3, 2017, Pages 541-545