Evaluating how proficient does the methodologies of organised retail are in sculpting the future of Indian retail sector
Mugdha Sehgal, Dr. JK Batra
There have been numerous research works done on the nature of organized retailing, its advantages and disadvantages, also emphasizing the reasons as to why there has been an eventual transition in consumer buying behavior from unorganized to organized retailers. However, very few of these researches focus on the depth of efficacy of organized retailing in Indian retail market. This paper accentuates on measuring how far organized retailing can be a way for planning the future of retailing in India. This piece of research will explore the fortes and prospects that the organized retail market holds so that it can take our current retail market way ahead from today. Also it will elaborate on the various inadequacies or hazards that may pose a deterrent in the course of progress. The subject would aim to address the pertinent issues like profundity in the efficacy of organized retailing in India? How will these organized retail chains create a new interpretation of consumer satisfaction? Which new platforms will be introduced in the consumer market with the advancement of organized retailing? What strategies would be implemented by organized retailers to cope with the challenges faced in this volatile environment of Indian market? How would this sub – sector of retail industry overpass its own reservations? The study is conducted with 100 consumers residing in Delhi and NCR segmented under various consumer groups, based on their demographic profiles and educational qualifications. Random sampling method is used to construct a sample from the target population. Percentages, averages and Likert’s scale will be used for data analysis.
Mugdha Sehgal, Dr. JK Batra. Evaluating how proficient does the methodologies of organised retail are in sculpting the future of Indian retail sector. National Journal of Multidisciplinary Research and Development, Volume 2, Issue 3, 2017, Pages 342-349