National Journal of Multidisciplinary Research and Development

National Journal of Multidisciplinary Research and Development


National Journal of Multidisciplinary Research and Development
National Journal of Multidisciplinary Research and Development
Vol. 2, Issue 2 (2017)

Formulation of value proposition for digital marketing strategy in startups


Dr. Ombir Singh, Dr. Kavita Singh

Advertising in business is a form of marketing communication used to encourage, persuade, or manipulate an audience to take or continue to take some action. It is useful to create the demand of the product. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. The study aims to understand the massive contribution of Online marketing as a part of wider completion in the market and to know its splendid efforts towards promotion in practice and also to find out some challenges in using online marketing as a tool of integrated marketing communication. The recommendations of this research can be used to frame an appropriate create a value or increase the value the firm strategy in which companies can give special consideration to online marketing.
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How to cite this article:
Dr. Ombir Singh, Dr. Kavita Singh. Formulation of value proposition for digital marketing strategy in startups. National Journal of Multidisciplinary Research and Development, Volume 2, Issue 2, 2017, Pages 45-52
National Journal of Multidisciplinary Research and Development National Journal of Multidisciplinary Research and Development