Vol. 4, Issue 1 (2019)
Latest issues and impacts in green marketing
Author(s): SK Sharma
Abstract: This paper describes the term green marketing and computing and refers to the strategies to emphasize and promote products by employing environmental and ecological claims either about their attributes of policies or about the systems for such policies and processes. The paper proposes and examines various issues in understanding the relationship between the marketing discipline, the public policy process and the natural environment and private marketing. The paper also describes some measures to the issues in green marketing and computing.