Vol. 3, Issue 3 (2018)
A study on customer awareness and perception towards eco-friendly products
Author(s): Dr. MS Ranjith Kumar, Priyanandhini N
Abstract: Due to increase in global warming and climate change the public concern for environmental issues are regularly increased over the past decades. The customers are started demanding eco-friendly products and they pay more attention to the environment, wealth and health. Eco-friendly products are those products that will not poison the earth or deplore natural resources, product which can be recycled or conserved, products with natural ingredients, products containing organic elements and products stuffing under agreed chemical.