National Journal of Multidisciplinary Research and Development

National Journal of Multidisciplinary Research and Development

ISSN: 2455-9040

Vol. 3, Issue 1 (2018)

A study on customer’s perception towards e-banking services: Evidence from selected Taluks of Virudhunagar district

Author(s): P Kailash, Dr. B Suresha
Abstract: Banking sector has witnessed a tremendous growth in technology and contributed to the growth of the country in the past few years. Many researches had been done in the customer’s taste and preference in e-banking prior to demonetization and had not been done in Virudhunagar district. So this research focuses on the attitude of customers utilizing e-banking services in selected private banks of Virudhunagar district. By adopting random sampling, 250 respondents were selected and data collected by means of scheduled interview. This study shows that more customers have accounts in Tamil Nadu Mercantile Bank than any other private banks and there is fear and hesitation among the respondents in using e-banking services. The acceptance of e-banking in India is lower compared to that of the adaptation of ATMs.
Pages: 618-621  |  626 Views  314 Downloads
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