National Journal of Multidisciplinary Research and Development

ISSN: 2455-9040

Vol. 3, Issue 1 (2018)

A study on customer’s review about online shoppers in India

Author(s): Dr. R Jayanthi
Abstract: Online shopping has grown a lot in India. Better Internet availability has made it very compact way to shop; now millions of Indians are shopping online. In fact, some of them completely depend upon online shopping for their daily needs. There are multiple benefits of online shopping, such as: You have thousands of products to choose. The product gets delivered to your home. Online shopping or electronic shopping is a part of electronic commerce which allows consumers to directly buy goods or services from a seller over the internet. Michael Aldrich invented online shopping concept in 1979. The prospect of online marketing is increasing in India with the increasing internet literacy. Online shopping is also known as: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. An online shop evokes the physical analogy of buying products or services at a brick sand-mortar retailer or shopping center; the process is called business to consumer (B2C) online shopping. The popular online retailing companies in India are Myntra, Jabong,, Snap deal, and e-Bay. A customer review is a review of a product or service made by a customer who has purchased and used, or had experience with, the product or service. Customer reviews are a form of customer feedback on electronic commerce and online shopping sites. There are also dedicated review sites, some of which use customer reviews as well as or instead of professional reviews. The reviews may themselves be graded for usefulness or accuracy by other users. This paper is to enlighten the customer’s review about Ten Online Shoppers in India. The main purpose of this paper is to study and analyze the customer’s review about Ten Online Shoppers in India. This study was done based on secondary data collected from multiple sources of evidence, in addition to books, journals, websites, and newspapers. “Shopping is cheaper than therapy”
Pages: 389-393  |  800 Views  392 Downloads
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