Vol. 2, Issue 3 (2017)
A study on developing marketing strategies for SME’s in food processing sector
Author(s): Satya Vardhan Tiwari, Saket Ranjan Praveer, Ashok Kumar Chandra
Abstract: In developing countries like India SME’s play a substantial role in the economic development. This economic development contributes to the GDP and provides employment. SMEs works in almost all-major industrial sectors out of which food and Agro-processing is one of the key area Since last few decades our diet pattern is shifting with change in our life style, this may be due to dual family income, nuclear family, modern kitchen, time constraints and many more. The cuisine and food habits in India vary from place to place. Due to everyday life pressure, these days’ people have a preference to smart, easy and short way of cooking in place of spending much time on cooking. Non-availability, poor availability or seasonal availability of raw materials to prepare spices and tiresome process, has influenced people to choose processed food products. There is no precise marketing strategy for these products. The product portfolio is very wide. This paper focuses on various marketing strategies of food industries, which help in identification of marketing attributes and developing of marketing strategies for food processing enterprises to encounter the challenges of competition from both the other units and big business houses.