Vol. 2, Issue 1 (2017)
Role of mass media in creating environmental awareness
Author(s): Ruksana Saikia
Abstract: This paper attempts to highlight the role that Media has played in setting perceptions and creating awareness on environmental issues. In the past decades, sustainability and environmental awareness have gained media attention. Due to increasing media coverage, our society is becoming more aware of the effects that our activities put on the health of the environment. In this regard the media has a big role to play in making people aware of environment issues. Most recent steps by the Government of India for promoting sanitation ‘Swachchha Bharat Abhiyan’ has got success by the united efforts of the Government and media. Media has always covered social and environmental issues thus it is the most revolutionary device for spreading consciousness towards environment protection.